Repeated lockdowns across the UK over the past year have impacted negatively on business in lots of ways. But for some industries, this particular cloud has a silver lining that’s seen big demand for their products and services – and it’s not only online retailers that have seen the benefits.
Used car sales is one UK industry that has performed strongly despite being forced to close for long periods in 2020. Research shows that sales were within touching distance of the 2019/20 figures, despite the fact that car dealerships were closed from March until the end of June. Once restrictions eased, car dealers around the UK reported a huge surge in demand, driven by the fact that many people had extra disposable income due to the cancellation of holidays and activities, and the reduced cost of living during lockdown. Many were also keen to secure an alternative to public transport in the wake of the first peak.
Prior to Covid, of course, hygiene in car dealerships was all about aesthetics – the industry spends millions each year restoring used cars back to almost new condition, complete with that famous ‘new car’ smell, before reselling. But when reopening after the arrival of a new and insidious virus, there was a very real need to make sure hygiene protocols went beyond superficial appearances to deliver genuine infection control.
For many, this has presented a huge burden. Used cars in particular need some extra TLC when it comes to cleaning since they may have wear and tear that gives germs even more places to hide. And of course, nobody buys a new car without taking it for a test drive so there’s a requirement to sanitise vehicles before and after each customer, for as long as they’re on the forecourt.
Keen to avoid eating into their already thin margins, it’s no surprise that most dealers have opted for cost-effective manual disinfection using trigger sprays, wipes and cloths – but this is not without its problems. For busy dealerships with lots of customers and vehicles coming and going throughout the day, wiping down car interiors and external touchpoints is a laborious and time-consuming process. Furthermore, the number and complexity of touchpoints inside a vehicle – all those buttons, handles and dials – makes it highly likely that a surface contaminated with SARS-Cov-2 could be missed, resulting in a customer driving away with more than they bargained for.
Of course, car showrooms are closed in this latest lockdown so if you’re in the car business, you might think disinfection is a moot point right now – but in actual fact, this is an ideal time to re-evaluate your current disinfection systems, identify shortcomings, and look for alternatives.
We’ve already blogged about the sustainability factor when it comes to infection control – despite the fact that a vaccine for Covid-19 is being rolled out, it’s going to be a very long time before we can rely on herd immunity to protect us from illness. Therefore, it’s vital that whatever disinfection methods you use to protect your staff and customers from infection is not only effective, but practical for long term use. It’s a hard fact that humans are fallible – so the more complex and time consuming your system, the greater that chance that it will fail in the long run.
Ramsol offers an ideal solution for car dealerships that is fast, effective and simple to use – making it much less likely that germs will escape your hygiene efforts. There’s no wiping down involved, which vastly reduces the burden on staff – simply spray the vehicle interior and touchpoints, and leave to dry for 99.999% germ kill. With its optimised spray density, Ramsol delivers superior surface coverage that dries quickly and falls out of suspension fast, so your vehicle is ready for use again in less than 10 minutes.
Ramsol is 100% portable with no power supply required. It’s also non-flammable – so whether you use it in the workshop, the showroom or the forecourt, you and your customers will be safe and protected against bacteria and viruses. Our 22 litre canisters deliver more than 750 square metres of coverage, which represents excellent value for businesses of all sizes, and a LOT of clean, safe vehicles.
To find out more about how Ramsol could be the perfect fit for your used car sales business, or to receive a no obligation quote, get in touch!